Why Do Podcasts Matter?

What are the benefits of starting a podcast?

The benefits of podcasting.Build a personal connection.

It’s different building a connection through written content than visual or audio.

It’s convenient.

It’s easy to get started.

It’s an alternative to video.

Increase traffic generation.

Improve conversion.

They’re highly engaging.

Build more brand authority.More items….

Over 55% of the US population have listened to a podcast. In 2020 over 155 million people listen to a podcast every week. Around 24% of the US population (68 million) listen to multiple podcasts weekly. … The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners.

In October 2020, it was found that the most popular podcast genre in the United States was comedy, with 22 percent of respondents to a survey stating that they were very interested in podcasts designed to make them laugh. News podcasts and those based on true crime were also popular choices, as well as sport and health …

What pays more YouTube or podcast?

Without a doubt, Podcasting has a higher CPM than YouTube. On average you can earn about $25 per 1,000 listens for a mid-roll advertisement and $18 per 1,000 for a pre-roll advertisement. This mean you’d be making about $43 per episode if you were getting 1,000 downloads per episode.

Why are podcasts so important?

4. Podcasting is a time-efficient form of communication. You can listen to podcasts while you do other things at work or at home, or during your commute. Some types of meetings can be eliminated in favor of podcasts, saving time and improving productivity.

What is the point of podcasts?

Simply put, a podcast is another method to entertain, humour and educate. They are all sound, with no distraction coming from how people look or dress like you might get from watching a TV show or film. Most podcasts come in the form of series, just like a television show, and then are broken down into episodes.

Do podcasts make money?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

Are podcasts worth doing?

Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.

How do I get my podcasts noticed?

Here’s a quick recap:Build an email list or outreach list before your podcast launches. … Record 3-5 podcast episodes before you launch.Pick a launch date. … Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.

How often should I podcast?

A daily episode may be a bit much (unless your episodes are five minutes or less), but you could probably find enough relevant content to release an episode once or twice a week, every other week, or monthly.

The answers are simple, yet insightful.Podcasts allow for multitasking. The main reason why podcasts are so popular is that they allow their audience to save time. … Listening to a podcast is an easy way to catch up on the latest news and events. … Podcast are entertaining.May 7, 2020

What is the disadvantage of podcast?

Disadvantage: Loss of Control Like any other digital medium, podcasts are easy to share. If you use someone else’s copyrighted material in your podcast, you have to take steps to protect it against unauthorized copying and file sharing.

Is a podcast a good idea?

Podcasts are informative, entertaining and enlightening. They offer hosts a chance to connect with their audiences, build valuable connections, make money selling advertisements and products/services and promote their brands.

Every podcast has something it’s trying to convey to an audience. This can be anything from a specific political viewpoint to sharing knowledge about a particular topic. … Good podcasts have their main idea defined and clearly understand what they’re trying to say and the best way to express it.

Are podcasts better than TV?

Team Whistle said the data shows that podcasts are most likely to replace television while commuting and while working, doing chores, or studying. TV only does better than podcasts in the after-work or after-school hours and before bedtime.

Why do podcasts fail?

Whatever the reason, not sitting comfortably within your niche is a top reason why podcasts fail. You may be able to get away with it for a little bit, but pretty soon, your audience will pick up that you’re out of your depth, or that you’re pulling at straws to fill an episode with content.

What are the best podcasts 2020?

Here, the best podcasts of 2020….The 10 Best Podcasts of 2020Nice White Parents.Code Switch. … Staying In With Emily and Kumail. … You Must Remember This: Polly Platt. … Outsiders. … The Daily. … Floodlines. … Dead Eyes. … More items…•Nov 22, 2020

Why do they wear headphones on podcasts?

Wearing headphones means you won’t have to micro-manage your podcast guest. Even a guest with zero microphone experience will benefit from wearing headphones because they’ll be able to hear if they’re on-mic or not or if they’re too loud or soft.

What is the best length for a podcast?

If you launch podcast episodes on a daily basis, aim for about 10-15 minutes in length. If your podcast episodes come out weekly, try to hit somewhere between 15-60 minutes. And if you opt for a monthly schedule, you could do up to 90 minute episodes.

What do podcasts cost?

Music fans who are used to purchasing songs through iTunes may be accustomed to paying a dollar or more per song, but podcasts are almost always completely free. In some cases, while you may be able to receive the newest editions of podcasts for free after you subscribe, the previous editions of shows may cost money.

What equipment would I need to start a podcast?

Here’s what they say you’ll need:A good idea (and point of view) … A solid recording space (preferably sound-proof) … A laptop. … A reliable microphone. … A mixer. … Recording software. … A pair of noise-cancelling headphones.Mar 30, 2020